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What do Nike, Tesla, and Amul have in common with the Mahabharata, Icarus, and the Lotus?
A story.
A myth.
A meaning that transcends time.
In a world overflowing with noise, only the brands that tell deep, resonant stories truly connect. Branding@Mythology reveals how the timeless power of mythology—its archetypes, symbols, and narratives—can be harnessed to build authentic, emotionally rich brands that endure.
From Vedic symbolism to digital storytelling, from Shiva to Starbucks, this groundbreaking book takes you through:
Written by award-winning filmmaker, author and branding thinker O.P. Srivastava, this book is a must-read for marketers, strategists, entrepreneurs and anyone who believes in the enduring power of stories.
Let mythology be your brand’s superpower!
Banking on Technology is a personal history of Indian banking, from the days of brick and mortar banking to the point of blockchain banking –
Rahul’s bike collides with a truck while he’s going to buy beer, and now Rahul is walking the line between life and death. There is
Life in Metaphors: Portraits of Girish Kasaravalli is a collection of portraits sketched by colleagues, friends, family, filmmakers and film critics, providing insights into the
Parallel cinema sought to be different from the mainstream, possibly as a means ofre-inventing what cinema might be. The audience from the developing middle classwelcomed
What do Nike, Tesla, and Amul have in common with the Mahabharata, Icarus, and the Lotus?A story.A myth.A meaning that transcends time. In a world
